Determine the color of creative packaging design based on the nature of the product.
For example, most food items are chosen in warm colors to stimulate appetite.
The light color makes the food appear very hygienic.
In practical application, the following points should also be noted for the color of packaging design:
1. Commerciality
This is a point that differs from the typical color usage in painting.
All types of goods share certain common attributes.
There are significant attribute differences between medical supplies and entertainment products, food and hardware supplies, cosmetics and stationery products.
2. Advertising nature
Due to the increasing variety of products and the increasingly fierce market competition, the visual presentation of sales packaging is becoming increasingly important in advertising, and color treatment is certainly an important aspect.
3. Uniqueness
① Special color
In some packaging designs, colors should be matched according to their attributes, but this often results in a generic look. Designers often take the opposite approach, using unconventional colors to make their product packaging stand out from similar products. This color treatment makes our visual sense particularly sensitive and leaves a deeper impression.
② Popular colors
Popular colors are those that conform to the fashion trends of the times, representing fashionable and trendy hues.
It is the information of product designers and the signal of international trade communication.
4. Nationality
The psychological changes induced by color vision are highly complex, varying depending on the era, region, or even individual perception.
Different ethnic groups have developed distinct color customs influenced by their social backgrounds, economic conditions, living conditions, traditional customs, local customs, and natural environments.
Therefore, color plays a crucial role in creative packaging design.